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By Paul E González Mangual

In the morning, while enjoying a hearty breakfast or just a cup of coffee, turn on your computer and access the world of the Internet. Here you will find the opportunity to impact and be impacted by people and companies on your industry. Only five steps and thirty minutes a day will immerse you in a sea of information that will change the way you perceive your business.

1. RSS Reader

http://www.google.com/reader/
This is the newspaper of the new generation. Subscribe to relevant blogs, magazines and newspapers of your industry to receive up to date news and information. Browse carefully, as if an email, all new headlines, read the three most noteworthy and share them with colleagues. [10 minutes]

2. Facebook

http://www.facebook.com/
With over 350 million users (and counting), this social network is going to connect with the world. If you already have your business, create a "Fan Page", share relevant information and spread the word among friends. Daily check who your fans are, what are they saying and respond. [7 minutes]

3. Twitter

http://www.twitter.com/
This “new” trend will change the way we broadcast and share information (if you do not believe me, ask President Obama). Tweet your thoughts, quotes, links, blogs or any remarkable information in your industry. Also, take time to read what your "followers" are tweeting. [4 minutes]

4. LinkedIn

http://www.linkedin.com/
Are you a businessman or a professional? Do you want to meet other people in your industry? LinkedIn is the Facebook for top executives, professionals and entrepreneurs from around the globe. Join in, share your resume and establish connections to enhance your business opportunities. [4 minutes]

5. YouTube

http://www.youtube.com/
One of 10 most visited pages in the world, YouTube has a massive amount of videos available for free. Search using the keywords of your industry and watch a short video, to stay on top of your game with new technologies, practices and trends. [5 minutes]

Social media is rapidly reshaping the business world, everywhere you go people want to Tweet, LinkedIn, YouTube or Facebook you.  Don’t fight it, join it; be a social networker! Share your world with the world. Be part of this monumental, fast paced, ever changing movement by investing only 30 minutes in a daily routine; it’s like taking your business to the gym.


The author is a 23-year-old graduate student, entrepreneur, poet and co-founder of iEntrepreneur, organization with the objective of fostering an entrepreneur mentality on young people, while being the hub between the entrepreneurial resources available and the Puerto Rico youth. Contact: paul@yoquieroserempresario.com.


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